Monday Oct 23, 2023

Designing The Human Side Of Innovation with Mauro Porcini of Pepsi Co

Mauro Porcini is PepsiCo's Chief Design Officer and author of the new book "The Human Side Of Innovation." Mauro has over two decades of experience leading design for major global brands like PepsiCo, 3M, and Philips. He is considered an influential voice in applying design thinking to business innovation and growth.

In this wide-ranging discussion, Mauro covers the inspiration behind his new book on human-centered business leadership. He shares his vision for the future of food/beverages, wearable tech, and holistic design. Mauro provides insights on building a creative "unicorn" culture within large organizations and the ROI of design for CEOs. He reflects on key lessons learned from iconic designers like Alessandro Mendini. The interview offers an inside perspective on Mauro's leadership approach and passion for elevating the role of design in business.

OUTLINE:

(00:00:00) Introduction and getting to know Mauro Porcini
(00:01:15) What inspired Mauro to write his new book
(00:04:00) Mauro's dream for what he hopes the book achieves
(00:06:40) Mauro's background in wearable technology
(00:07:15) The future of food/beverages and wearable tech
(00:11:20) Mauro's experience running his own agency vs. working for PepsiCo
(00:13:25) The importance of holistic design and learnings from Alessandro Mendini
(00:17:55) The business value and ROI of design
(00:22:00) Developing innovative "unicorn" DNA in organizations
(00:26:40) Where to find more information about Mauro and his new book

EPISODE LINKS:

The Human Side Of Innovation by Mauro Porcini: https://www.amazon.com/Human-Side-Innovation-Power-People/dp/1523002883
Mauro’s LinkedIn: https://www.linkedin.com/in/mauroporcini
Mauro’s Website: https://www.mauro-porcini.com/
Mauro’s Instagram: https://www.instagram.com/mauroporcini/?hl=en
Mauro’s X: https://twitter.com/mauroporcini?lang=en

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