From Barbie to Business Suits: Matt Repicky’s Brand Transformation Journey

In this episode of Designing Demand, Pete Sena sits down with Matt Repicky, Chief Brands Officer at Tailored Brands. Join us for an engaging conversation as Matt shares his journey from the East Bay to leading global brand strategies. Discover how he transformed the Barbie brand, drove millennial engagement at Jos. A. Bank, and navigated the unique challenges of consulting and marketing. Matt's insights on balancing creativity and analytics, the importance of understanding consumer behavior, and his approach to brand transformation are not to be missed. Whether you're a marketing professional or simply curious about the intricacies of brand management, this episode offers valuable takeaways on the art and science of building iconic brands.

 

🔎 Find Out More About Matt Repicky:
https://www.linkedin.com/in/mattrepicky/
https://www.instagram.com/mattrepicky/
https://www.tailoredbrands.com/

Chapters:

00:00:00 - Introduction to Matt Repicky
00:03:10 - The Journey from Political Science to Marketing
00:06:20 - The Importance of Understanding Consumers
00:12:29 - Opening the Barbie Flagship Store in Shanghai
00:18:27 - The Role of Curiosity in Career Growth
00:25:54 - Returning to Mattel and Revitalizing Barbie
00:32:40 - Joining Amazon and Learning Performance Marketing
00:40:16 - The Difference Between Head of Marketing and CMO
00:45:46 - Purpose-Driven Marketing
00:52:34 - Connecting People and Business Objectives
00:56:15 - Selecting the Right Agency
01:03:14 - Balancing Creativity and Business Objectives
01:09:32 - Closing

 

🚀 Follow & Subscribe:

🌐 https://www.digitalsurgeons.com
https://www.tiktok.com/@digitalsurgeons
https://www.instagram.com/digitalsurgeons
https://www.linkedin.com/company/digital-surgeons-llc/

 

#branding #marketing #consumerinsights

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