The CMO Who Can Code: Susan Lambert on Creative Grit and Building from Scratch

In this episode of Designing Demand, Pete Sena sits down with Susan Lambert, a creative technologist turned spirits-industry CMO. From coding in first grade to driving forklifts in heels, Susan’s journey from tech to tequila is anything but ordinary. She shares how her upbringing at NASA and early love for software evolved into a career that blends creativity, engineering, and brand leadership. Now CMO of Remington Family Distillers, Susan unpacks what it takes to build a brand without deep pockets, lead with empathy, and create consumer experiences that resonate. Packed with storytelling, sharp insights, and her signature wit, this episode is a masterclass in reinvention, resilience, and human-centered marketing. 

 

🔎 Find Out More About Susan Lambert
LinkedIn: https://www.linkedin.com/in/sulambert/
Remington Family Distillers: https://www.rfdistillers.com/

 

Chapters:

00:00 - Introduction to Susan Lambert
01:17 - Growing Up at NASA
06:57 - Forklifts in Heels
10:38 - From Tech to Spirits
16:27 - Gender Equity in Tech
20:03 - Lessons for Men in Leadership
25:58 - Legally Blonde Philosophy & Happy Coders
34:23 - Brand Building from Scratch in the Spirits Industry
42:06 - Brand vs. Performance
47:36 - What Makes a Great Story in Marketing
53:35 - Final Reflections

 

🚀 Follow & Subscribe:

🌐 https://www.digitalsurgeons.com
https://www.tiktok.com/@digitalsurgeons
https://www.instagram.com/digitalsurgeons
https://www.linkedin.com/company/digital-surgeons-llc/

 

#womenintech #brandbuilding #creativetech

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